Initially we had the idea of combining photographs with graphic design to create a unique design for the digi-pak. We felt this might help with star identity, as the band members themselves would be on the cover, along with the motif.
This was a rough draft of our first idea:
After this first design, we did some research into digi-paks by other artists.
All Time Low's digi-pak for their album 'Don't Panic' uses a graphic, cartoon style and has many of the features that you would expect to see on a digi-pak. It is bold, and the colours grab your attention. The front of the digi-pak follows the rule of thirds, and has the bands name written at the top. The typography used here is very important. The band's logo is part of their star identity, and 'All Time Low' is written in the same style on all of their album covers. As you would expect, on the back of the digi-pak is the tracklist along with information about their record label, the album's producers and a barcode. Here are some other digi-paks and album covers that we looked at :
Enter Shikari - A Flash Flood Of Colour
You Me At Six - Sinners Never Sleep
Arctic Monkeys - AM
Bastille - Bad Blood
Paramore - Brand New Eyes
After looking at all of these album covers and digi-paks (from indie/alternative/rock artists) we noticed a consistent theme: none of the artists appear on the cover of their own albums. Instead, they use photography of graphic design to construct a strong star identity with a motif that comes to represent their band. They also all use a consistent font type that becomes part of their band's identity. We decided that this is what we wanted to do for our digi-pak, to make it more conventional of the indie rock genre.
This is was the design that we came up with, however we decided that this was not strong enough, and we decided there needed to be more of a variety of images on the digi-pak.
The final digi-pak can be found here- http://victoriamilligan2.blogspot.co.uk/p/final-digi-pak.html
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